DOVE MOTHER’S DAY CAMPAIGN
Art Direction, Animation, Print Design
Brought the 2023 “Unwrap. Uplift.” Mother’s Day campaign to life, shaping a visual story that celebrated small gestures, like giving Dove Chocolate, as meaningful ways to show appreciation. Directed print and digital creative, creating two tailored versions targeting graduates celebrating their moms and “super moms” who do it all.
Print ad for Better Homes and Gardens, 2023.
For Grads
Aimed at moms of college graduates, this version acknowledges the role moms play in this major milestone, offering a small moment of recognition through Dove Chocolate.
For Supermoms
Aimed at first-time moms, this version celebrates the everyday chaos and care of early motherhood, delivering an uplifting message of appreciation.
