Grateful Dough
Branding and Identity Design
A brand identity I developed for a New Jersey based sourdough micro-bakery. With a name that nods to the owner's favorite band Grateful Dead, the visuals draw inspiration from the typography and color palettes of the '60s and '70s.
The custom wordmark evokes the texture and shape of dough, and the “O” becomes a motif of a sourdough loaf.
